Welcome to 'Tis the Season Spectacular!

 

The 'Tis the Season Spectacular is a community event open to the public. This year's parade will be held Wednesday, November 24, 2021. The holiday parade will follow the route of main street through Spencer and Salisbury's historic downtowns. The parade will begin at 2 p.m. in Downtown Spencer and reach Downtown Salisbury at 3 p.m. The parade will present musical acts, floats and more. The community is invited to participate and enjoy the parade by filling the sidewalks and public space as we celebrate the beginning of another beautiful holiday season in Rowan County!

Reserved Seating

Tickets may be purchased online for both Spencer and Salisbury reserved seating sections through Monday, November 22nd, until 5pm. 

Parade Participant Information

Online Applications Will Begin September 7 | Parade Entry Deadline: November 5 at 5pm


'Tis the Season Spectacular parade is open to entries from all belief systems and welcomes a diversity of ideas that portrays the goodwill associated with the holiday season. Participants are expected to provide appropriate family entertainment without promoting special interests.

'Tis the Season Spectacular will not consider incomplete applications and reserves the right to make all entry determinations based on the following:

  • reflects the intents and purposes of the stated Mission and Entry Statements
  • adheres to the stated rules/regulations
  • presents an attractive holiday theme appearance
  • adds to the parade’s overall entertainment value
  • promotes a family-friendly message


Participation in the parade requires approval by the “Tis the Season Spectacular” committee
For questions, please call: (704) 638-3100

2021 Parade Information

110 entries:

  • Grand marshals: Rowan County Health Department Covid-19 health workers
  • 10 marching units including:
  • ⅚ Rowan county high Schools
  • North Hills Christian School
  • The Quality Education Academy from Winston Salem
  • Catawba College Spirit Band
  • Cross Creek Pipes and Drums troupe from Fayetteville
  • 8 Dance Troupes
  • 25 Professional Floats
  • Special Entertainment:
  • Dustin Chapman & Ryleigh Madison, Uncle/niece duo; Catawba Graduate; traditional and country songs, Dustin was a contestant on American idol making it to Hollywood week and is a songwriter and won the 2020 male songwriter of the year for his single, “Plus One”.
  • Moonglows
  • Divided by Four
  • Cross Creek Pipes and Drums
  • Elvis impersonator, Jeff Keever
  • Ed’s Dinosaurs Live: 2 walking dinosaurs
  • Hung Gar kung Fu Academy’s Chinese Dragon
  • Pony Express horse group
  • Actors from Lee St Theatre’s, “Scrooge” and Norvell Theatre’s Frozen
  • Los Gavilanes Mariachi Band
  • Sir Purr
  • Santa Claus
  • Arey’s Unicyles
  • Pedal Factory
  • Queens, Elected officials, local businesses, local colleges and schools, church groups, Veteran organizations, non-profit groups

Music begins on the square in downtown Salisbury at noon. WSAT will livestream from the soiree downtown beginning at 2:00

Sponsorships:

If you would like to be a sponsor for this year's 'Tis the Season Spectacular, please review the Sponsorship Levels and send sponsorship monies to RCTDA 280 E. Innes St. Ste. 120 Salisbury, NC 28144. Please make checks payable to Rowan County Tourism Development Authority. The Rowan County Tourism Development Authority is a North Carolina Public Authority and unit of Local Government.

 

Presenting Sponsor: $10,000

  • 32  VIP seats with hot chocolate and/or coffee, treat bags for guests
  • Professional Float with company logo or personal entry leads the parade
  • An additional Professional float for company use
  • Name and logo of company/organization on the “Sponsor” float
  • Recognition of sponsorship on print, social media promotions and radio spots

Star Sponsor: $2,500

  • 16 VIP seats with hot chocolate and/or coffee, treat bags for guests
  • Name and logo of company/organization on the “Sponsor” float
  • Professional float for sponsor use/or donation to the company’s charity of choice
  • Recognition of sponsorship on print, social media promotions and radio spots

Sleigh Bells Sponsor: $1,500

  • 8 VIP seats with hot chocolate and/or coffee, treat bags for guests
  • Name and logo of company/organization on the “Sponsor” float
  • Recognition of sponsorship on print, social media promotions and radio spots

Mistletoe Sponsor: $1,000

  • 4 VIP seats with hot chocolate and/or coffee, treat bags for guests
  • Recognition of sponsorship on print, social media promotions and radio spots

Santa's Helpers Sponsor: $500

  • Recognition of sponsorship on print,social media promotions and radio spots