Thanks to everyone for participating in the 2022 parade, and all those that came out to enjoy! We look forward to seeing everyone again next year!
Welcome to 'Tis the Season Spectacular!
The 'Tis the Season Spectacular is a community event open to the public. Next year's parade will be held Wednesday, November 22, 2023. The holiday parade will follow the route of main street through Spencer and Salisbury's historic downtowns. The parade will begin at 2 p.m. in Downtown Spencer and reach Downtown Salisbury at 3 p.m. The parade will present musical acts, floats and more.
The parade festivities will continue at Bell Tower Green with entertainment to be announced next year. There will also be the community tree lighting, street performers, food trucks, and of course - Santa!
The community is invited to participate and enjoy the parade by filling the sidewalks and our new Bell Tower Green park as we celebrate the beginning of another beautiful holiday season in Rowan County!
Reserved Seating
Tickets may be purchased online for both Spencer and Salisbury reserved seating sections beginning Friday, September 30th through Monday, November 21st, until 5pm.
Parade Participant Information
Online Applications Will Begin September 6 | Parade Entry Deadline: November 4 at 5pm
'Tis the Season Spectacular parade is open to entries from all belief systems and welcomes a diversity of ideas that portrays the goodwill associated with the holiday season. Participants are expected to provide appropriate family entertainment without promoting special interests.
'Tis the Season Spectacular will not consider incomplete applications and reserves the right to make all entry determinations based on the following:
- reflects the intents and purposes of the stated Mission and Entry Statements
- adheres to the stated rules/regulations
- presents an attractive holiday theme appearance
- adds to the parade’s overall entertainment value
- promotes a family-friendly message
Participation in the parade requires approval by the “Tis the Season Spectacular” committee
For questions, please call: (704) 638-3100
Sponsorships:
If you would like to be a sponsor for this year's 'Tis the Season Spectacular, please review the Sponsorship Levels and send sponsorship monies to RCTDA 280 E. Innes St. Ste. 120 Salisbury, NC 28144. Please make checks payable to Rowan County Tourism Development Authority. The Rowan County Tourism Development Authority is a North Carolina Public Authority and unit of Local Government.
Presenting Sponsor: $10,000
- 32 VIP seats with hot chocolate and/or coffee, treat bags for guests
- Professional Float with company logo or personal entry leads the parade
- An additional Professional float for company use
- Name and logo of company/organization on the “Sponsor” float
- Recognition of sponsorship on print, social media promotions and radio spots
Star Sponsor: $2,500
- 16 VIP seats with hot chocolate and/or coffee, treat bags for guests
- Name and logo of company/organization on the “Sponsor” float
- Professional float for sponsor use/or donation to the company’s charity of choice
- Recognition of sponsorship on print, social media promotions and radio spots
Sleigh Bells Sponsor: $1,500
- 8 VIP seats with hot chocolate and/or coffee, treat bags for guests
- Name and logo of company/organization on the “Sponsor” float
- Recognition of sponsorship on print, social media promotions and radio spots
Mistletoe Sponsor: $1,000
- 4 VIP seats with hot chocolate and/or coffee, treat bags for guests
- Recognition of sponsorship on print, social media promotions and radio spots
Santa's Helpers Sponsor: $500
- Recognition of sponsorship on print,social media promotions and radio spots